Mr Sheen

Mr Sheen is a brand of cleaning materials, mainly floor and furniture polish, created in Australia in the 1950’s by Samuel Taylor Pty Ltd. An aerosol, the product uses a combination of silicones, waxes and solvents and is currently manufactured by Reckitt Benckiser. Alongside Australia, Mr Sheen is also available in Jamaica, Kenya and the United Kingdom, as well as in Zimbabwe, Zambia and South Africa where it is called Mr Min and in Argentina where it is known as Mr Frend. The Mr Sheen character and branding, despite numerous revamps, has a high level of recognition amongst consumers, so much so that the company has been able to go for periods of time without even advertising the product, such as in the early 1990’s.